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IMPROVING CUSTOMER EXPERIENCE WITHSENSORY CONSULTANCY

SOME OF YOUR MOST LUCRATIVE SALES ARE LOST TO SENSORY OVERWHELM.

In today’s competitive marketplace, customer experience is everything. Beyond great products and excellent service, businesses are discovering the power of sensory design — the strategic use of sound, lighting, scent, texture, and layout to create environments where customers feel comfortable, engaged, and eager to return.

A sensory consultant specializes in optimizing these environmental elements to support your target customer’s needs.

Whether you run a retail store, café, or restaurant, sensory-informed design can dramatically improve the overall experience and improve your bottom line.

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IMPROVING CUSTOMER EXPERIENCE WITHSENSORY CONSULTANCY

SOME OF YOUR MOST LUCRATIVE SALES ARE LOST TO SENSORY OVERWHELM.

In today’s competitive marketplace, customer experience is everything. Beyond great products and excellent service, businesses are discovering the power of sensory design — the strategic use of sound, lighting, scent, texture, and layout to create environments where customers feel comfortable, engaged, and eager to return.

A sensory consultant specializes in optimizing these environmental elements to support your target customer’s needs.

Whether you run a retail store, café, or restaurant, sensory-informed design can dramatically improve the overall experience and improve your bottom line.

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Hi, I'm Sarah

…and I’ve walked out of more restaurants, festivals, concerts, presentations, pubs, gyms, hairdressers, supermarkets, and clothing stores than I can count – because nobody considered the sensory environment.

I am a Neurologic Music Therapist® who has spent years working with clients who have high or unique sensory requirements. I also experience high sensitivity to light and sound, and frequently find myself abandoning tasks because they become too overwhelming. I’ve studied how sensory input affects the human nervous system and how it affects our breathing and heartrate, and now, I want to talk to you about how to keep customers engaged, welcome, and likely to spend that extra dollar because they felt comfortable.

Modern life is becoming increasingly overstimulating, and our brains simply can’t adapt quickly enough. Bright LED lighting, constant background music, open-plan spaces, traffic noise, digital screens, push notifications, and 24-hour connectivity mean our senses are rarely given time to rest.

My question to you is:

Is this what your target customer thrives on?

 

If not, I’m here to help.
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FIND THE FACTS

Studies Show...

Studies show that high sensory environments increase annoyance, irritability, and anxiety, even for people who are agreeable and extraverted. That means it still affects those who don’t really mind the stimuli.

The World Health Organisation even correlates and attributes national poor health, poor wellbeing and mortality rates to noise pollution.

Customers

in high-sensory environments are more likely to display:
 
Avoidance
Frustration
Irritability

 

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Customers report...
  • Moving the party to a quieter competitor
  • Not returning next time
  • Staff asking customers to repeat themselves, or mis-hear
  • Shopping online instead
  • Walking to a more sensory-friendly competitor, even if the product is second-rate
  • Simply not buying the item at all
  • Sitting outside instead of inside, and then leaving sooner due to the weather
  • Forgetting what they came in for (and buying less)
  • Acquiring permanent, irreversible hearing damage (especially at the gym)
  • Having a bad time because they couldn’t hear each other talk
  • Wearing protective gear like earplugs or sunglasses 
  • Not staying for dessert

Good sensory design is about curated, intentional stimuli

EXPERTISE
Our consultants are qualified at masters level in sensory-related fields, and have firsthand experience too. They understand how sensory stimuli affect your body's physiology.
We come to you! Immediate appointments available in Victoria, with upcoming dates in other states. Register your interest!
WHO CAN BENEFIT?
Ask yourself: Are your biggest spenders the ones who are comfortable with high sensory environments? If not, you need us!

Good sensory design is NOT
just an 'accommodation'

It’s about making your brand as appealing as possible to your target customer.

Good sensory design is NOT:

❌ The occasional ‘low sensory hour’

❌ Whisking people away to a quiet room instead of participating

❌ Always about low stimuli – instead, it’s about curated, intentional stimuli that represents your brand

How can Sound Effect help?

We offer a consultancy service to help you understand your business from the client perspective. We have:

✅ Unique insights as trained sensory professionals 

✅ Years of experience working in populations with high sensitivity

✅ Personal experience with high sensitivity

✅ Understanding of the sensory components of the human brain, including how stimuli affect us physiologically.

 

We can give you and your staff a better understanding of how certain environments affect certain customers – and sometimes, those customers are a major untapped resource.

We Evaluate:

  • Layout
  • Acoustics
  • Fittings and treatments
  • Positioning of lights, speakers, and smells
  • Store environment
  • Temperature and air circulation
  • Staff interactions
  • … and provide general feedback on the sensory experience.

BOOK A SENSORY AUDIT

$
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Sensory Audit
One of our consultants will visit your business and provide assessments and feedback on the user experience.
This includes:
• An unnannounced 'secret' visit to your business to assess the experience
• Scoring on our sensory checklist
• Measurements and readings of sensory elements
• A printed report suggesting recommended adjustments
• A certificate showing your Sensory Rating out of five stars
$
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Sensory Audit & Follow-up Consultancy
Everything in the Sensory Audit, PLUS:
• A meeting with you (in person or online) to discuss the report and any recommendations
• A staff training session to educate front of house team members on offering the desired sensory environment

Questions? Contact us!

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    Sarah Grey is a registered member of the Australian Music Therapy Association (AMTA) and the World Federation of Music Therapy.
    The AMTA is a member of Allied Health Professionals Australia (AHPA) and the National Association of Self-Regulating Health Professions (NASRHP).